How much time every day do you spend on Facebook? The topic came up the other day in a conversation with a friend, and we both spend a similar amount of time – not all that much. But I decided to see if I could find out what the “average” is for the 55+ set.
I couldn’t get the answer, but I did find out a bunch of interesting stuff. A consultant whose work I admire, Jerry Del Colliano, says right now, people OVER 65 are adopting Facebook at a faster pace than any other age group. The most recent month for which figures are available, May, saw 6.5 million more adults 65 and over creating a Facebook account, which is three times greater than the rate one year ago in May. Younger demographics were, of course, the early adopters, but now it’s retired folks who are connecting on Facebook.
I spend a LOT more time writing stuff like this than fooling around on Facebook and Twitter.
Americans have increased their time on social networking sites by 43% in the past year, while use of e-mail has declined by 28%, according to Del Colliano, who gets his information from the Neilsen folks.
One thing that hasn’t caught on that strongly yet is use of e-books….like the Amazon Kindle. By the end of the year, the folks at Simba Information say there’ll be about ten million e-readers in use in America, up from about four million a year ago. That’s great growth, but not what many had predicted. I still prefer to hold a book in my hand – but as my eyesight changes for the worse, I could probably be convinced to buy an e-reader so I can ootch the print size up a bit!
One other note: the business staple of my generation….the BlackBerry…has now slipped to third place in the smart phone race, behind iPhone and the new Android phones. Apple is still selling iPhones as fast as it can make them, and global shipments of mobile phones running Google’s Android system are up 886% in the second quarter of this year.
Del Colliano says the first ten years of this new century were devoted to the internet; the next ten will be all about the mobile internet. I think he’s right.