Of all the things I will remember about Marsh Shapiro, my
fondest memory will be of the great kindness Marsh showed to our kids – kids who
are now young adults, and like their parents, have spent many hours in Marsh’s
company at his famous Madison establishment, the Nitty Gritty.
Marsh passed away this morning after a long fight with brain
cancer. I first met Marshall Shapiro at
a Boys State Basketball Tournament in the 70’s.
He was already well-known to the broadcasters in the state not only for
his “Marshall the Marshall” kids TV show on Channel 27 in Madison from 1964 to ‘68,
but for his enthusiastic sports reporting following his career in children’s
TV. Marsh got his foot in the door in TV
the old fashioned way. His first job at
Channel 27 was sweeping floors.
My friend George Hesselberg has written a fine obituary for
Marsh for the State Journal.
In 1988, when I moved back to Madison from Los Angeles and
was doing a morning show with the smart and pretty lady who would become my
wife, one of my most fun duties was doing live radio commercials for Marsh’s
famous restaurant, the Nitty Gritty. He
named the restaurant after the 1963 Shirley Ellis hit song.
Here’s a shot of the famous “birthday bar” at the corner of
Frances and Johnson Street, just a few blocks from the Kohl Center. Marsh insisted that Toni and I dine at his
fine establishment at least once a month (he and his wife Susan insisted we dine on his
tab) to make sure I had a good sense of what was going on at “Madison’s
Official Birthday Bar” for the radio commercials. We liked the place so much that we often went
there and dined on our own tab – and both our kids have a collection of Nitty
Gritty birthday mugs from having celebrated many birthdays at the Nitty
Gritty. You got your name in lights,
they rang the birthday bell for you, sang the birthday song for you, and gave
you a souvenir mug for celebrating your birthday at the Nitty Gritty.
As our kids became young adults, and were accepted as
students at UW-Madison, they both got what I called “The Tim Morrissey Tour of
Campus” a few days before they moved into the dorms. They’d both had official orientation through
the UW-Madison’s SOAR program (Student Orientation, Advising, and
Registration), but I insisted they get MY tour of campus, from MY perspective,
which centered on the campus in the 60’s, and my narrative about what the war
protests were like, my pointing out of what I considered the historical places –
like where the teargas flowed during the Dow Chemical riots, the place where
young Bob Fassnacht died when Sterling Hall was blown up, and the role the UW
protests had in bringing the Viet Nam war to an end. Our son Dru got my orientation in 2001 before
his freshman year, and then Mallory in 2003.
And the tour always included lunch at the Nitty Gritty.
I’d call Marsh and tell him we were coming in for the “orientation
tour” lunch, and after we polished off our Gritty Burger Baskets, Marsh would
join us at the table. He gave Dru and two years later Mal a spirited account of what it was like to be in Madison in the mid-to-late 60’s. He’d point to a booth in the corner of the
restaurant and say “that booth is where the Armstrong brothers, David Fine, and
Leo Burt planned the Sterling Hall bombing in August of 1970”. He’d point to the bandstand and say “we had
live music every night of the week here, and that stage has seen the likes of
Cheap Trick, Bonny Raitt, Muddy Waters,
the Luther Allison Blues Band, and a lot of other bands you’ve never heard of,
but went on to become very famous back in your parent’s day. “ He explained how the Nitty Gritty had become
sort of a haven for the leaders of the protest movement and the counter-culture
in Madison. He’d look Dru (and later
Mallory) in the eye and say “I know Tim has told you to read Tom Bates’ book
called ‘Rads’ and I hope you have, because it’s a great account of those days
here. And you’d better have watched 'The
War at Home', too!”
Marsh was so full of life and enthusiasm when he gave those
personal orientation talks to the kids – his performance was
unforgettable. And when Toni and I would
stop in for lunch during the years the kids were students at the UW, Marsh
would always join us and give us a report: “Dru was in the other night with a
bunch of his pals – he took them to that picture on the wall and showed it to
them”. Marsh covered several of the walls of his restaurant with black and
white 8x10 photos of the famous coaches, athletes, entertainers, and luminaries
who had dined there, and was kind enough to put up a picture of Toni and me
with the kids. Or we’d hear “Mallory was
in the other night with a bunch of her gal-pals from the dorm”. Marsh was the ultimate restaurateur: he
treated you like family.
When Pat Richter retired as Athletic Director of the UW in
April of 2004, his “unofficial” retirement party was upstairs at the Nitty
Gritty – and Marsh was kind enough to invite Toni and me to be a part of that wonderful gathering.
Many things will be said about Marsh, his kids TV days, his
sports reporting days, his role as restaurateur to the community, his love of
the city and his many contributions to it through the Alcohol License Review
Committee, his generosity with the American Family Children’s Hospital, but I’ll
remember Marsh best for those wonderful “orientation” talks he gave our kids.
